What We Did
Rochell Rose had a great brand and social media presence when we first met with them however, the team were keen to expand their brand awareness further. Initially, we worked to identify the areas that needed to be pushed the most. These became the foundation of our strategy and we’ve used detailed targeted through Facebook ads to grow each. A key aspect for the Rochell Rose team was that their graphics needed to be bold and bright, our graphics team got to work and have created some graphics we’re really proud of. The results that we’ve gained through social media management have generated new customers and a great increase in bookings for Rochell Rose. As well as running paid ads and regular posting we conducted a review of their page and made changes to aspects such as their cover image and ‘Our Story’ section to give their audience a better insight to their brand story.
We used paid ads to focus on particular services that the salon offers as well as general campaigns to create more page likes. We created a strategic ad audience to ensure that the ads were hitting their target audience as well as tweaking audiences to reach people who the team may not have before considered potential customers. This has meant that the salon’s customer base has grown leading to expansion in lots of areas. Each month we discuss with owner Amy the areas she wants to focus on and formulate a plan to market these areas accordingly. The results gained through Facebook ads have been exceptional and because of this Amy has increased her ad budget to boost business further!
Design & Print
As well as social media Rochell Rose have worked with us to create printed materials that represent the salon and their brand. From price lists to loyalty cards and poster advertisements our graphics design team have provided Rochell Rose with pieces that they can be proud to show off in their salon and hand out to the public! It was important that we got to know the team to enable us to design products that were a reflection of them. The salon oozes fun whilst being clean and modern and for us it was vital that we kept that within our design. We’re proud of the pieces we created for Rochell Rose and are thrilled that they love them as much as we do!