Pozitive Minds, founded by Jill Cowley, offers confidential and client-centered coaching, therapy and skills to businesses or individuals. Ultimately, Pozitive Minds are passionate in their approach to helping clients change behaviours, practices and lives in a positive way.
Website Build & Design
After completing a rebrand of their logo, banners and business cards, the website needed a fresh start too.The new website has incorporated a more personalised approach. For example, we have now added more photos of Jill Cowley, a testimonial page, and a revamped ‘About Me’ section for potential clients to read about Jill’s qualifications, expertise and values.
One of the key aspects of this new website is the added ‘shop’/e-commerce section. Jill now offers a variety of aromatherapy products to clients, and as a result wanted to sell them online which her previous website didn’t offer. This new website offers a simple checkout solution for the customer, in which coupons can easily be applied.
Finally, this new website has incorporated simple contact forms, and clear call to action contact buttons.
We knew that to be found online Pozitive Minds needed a website. We also knew that to be seen within the community social media accounts were also required.
After designing a functional website, backed by powerful SEO techniques to ensure that potential customers would find the site, we branded the site and the director Jill Cowley had an input on everything from layout to content.
Social media accounts were optimised to look great and, more importantly, work to engage customers. Pozitive Minds wanted to be hands on and an active member of the online strategy team. We spent time explaining the power of social media and how best to engage visitors. This meant that following the advice of drumBEAT Local’s social media team, Pozitive Minds were able to actively and effectively contribute to the online strategy.
The results of the online strategy couldn’t have pleased us more. Pozitive Minds social media is a hive of activity and discussion. The website drives conversions and business is coming through at a fantastic rate.
Branding & Design
After creating a bespoke online and website strategy, our team was then tasked with printing requirements. From essential business cards to exhibition staple roller banners, we ensured that our clients branding and vision was carried through each and every product.
Not only does this resonate with the website, but ensuring that Pozitive Minds branding was evident and consistent throughout all materials gives a strong sense of business presence and professionalism.